Growing awareness about personal appearance is driving increased skin care among teenagers, who are now using derma cosmetics to enhance their looks and prevent early signs of aging. This demographic is becoming increasingly knowledgeable about protecting their skin with products like serums, toners, and cleansers, contributing to the anticipated market growth.
In India, there is rising demand for products that improve skin and hair health, leading to greater investment in research and development. This trend is supported by the growing number of industry conferences where scientists and manufacturers share insights and discuss the latest innovations, such as the February 2023 International Dermacon and 51st Indian Association of Dermatologists National Conference held at the Jio World Convention Centre.
E-commerce is also expected to significantly impact market growth, driven by consumers' preference for convenience and time efficiency. The pandemic has accelerated this shift as temporary closures of beauty and department stores boosted online shopping and home delivery. While the move to e-commerce began before the pandemic, it has since accelerated, reflecting long-term changes in how derma cosmetics are distributed. Increased internet penetration continues to facilitate this transition.
