Middle East and Africa Marketing Automation Software Market by Solution (Cross-Channel Campaign Management [CCCM], Real-Time Interaction Management, Lead-to-Revenue Management [L2RM], Marketing Resource Management, Content Marketing Platform [CMP], Through Channel Marketing Automation [TCMA]), by Enterprise Size (Large Enterprises, Small & Medium Enterprises [SMEs]), by Deployment Type (Cloud, On-Premises), by Industry (Banking, Financial Services, & Insurance [BFSI]; Telecom & Information Technology [IT]; Retail; Automotive; Manufacturing; Hospitality; Healthcare; Government; Media & Entertainment; E-Commerce; Education), by Country (Turkey, Nigeria, Saudi Arabia, U.A.E., South Africa, Egypt) - Market Size, Share, Development, Growth, and Demand Forecast, 2014-2024

Chapter 1. Research Background

1.1 Research Objectives

1.2 Market Definition

1.3 Research Scope

1.3.1 Market Segmentation by Solution

1.3.2 Market Segmentation by Enterprise Size

1.3.3 Market Segmentation by Deployment Type

1.3.4 Market Segmentation by Industry

1.3.5 Market Segmentation by Country

1.3.6 Analysis Period

1.3.7 Market Data Reporting Unit

1.3.7.1 Value

1.4 Key Stakeholders

Chapter 2. Research Methodology

2.1 Secondary Research

2.2 Primary Research

2.2.1 Breakdown of Primary Research Respondents

2.2.1.1 By country

2.2.1.2 By industry participant

2.2.1.3 By company type

2.3 Market Size Estimation

2.4 Data Triangulation

2.5 Assumptions for the Study

Chapter 3. Executive Summary

Chapter 4. Introduction

4.1 Definition of Market Segments

4.1.1 By Solution

4.1.1.1 CCCM

4.1.1.2 Real-Time Interaction Management

4.1.1.3 L2RM

4.1.1.4 Marketing Resource Management

4.1.1.5 CMP

4.1.1.6 TCMA

4.1.2 By Enterprise Size

4.1.2.1 Large enterprises

4.1.2.2 SMEs

4.1.3 By Deployment Type

4.1.3.1 Cloud

4.1.3.2 On-Premises

4.1.4 By Industry

4.1.4.1 BFSI

4.1.4.2 Telecom & IT

4.1.4.3 Retail

4.1.4.4 Automotive

4.1.4.5 Hospitality

4.1.4.6 Manufacturing

4.1.4.7 Healthcare

4.1.4.8 Government

4.1.4.9 Media & entertainment

4.1.4.10 E-commerce

4.1.4.11 Education

4.1.4.12 Others

4.2 Value Chain Analysis

4.3 Market Dynamics

4.3.1 Trend

4.3.1.1 Focus on data management platform

4.3.2 Drivers

4.3.2.1 Increasing adoption of digital marketing

4.3.2.2 Growing e-commerce platforms

4.3.2.3 Drivers for The Market: Impact Analysis

4.3.3 Restraints

4.3.3.1 Lack of trained professionals

4.3.3.2 Complexities related to integration

4.3.3.3 Restraints for The Market: Impact Analysis

4.3.4 Opportunities

4.3.4.1 Demand for AI-powered marketing software

4.3.4.2 Growth of SMEs in the region

4.4 Porter’s Five Forces Analysis

Chapter 5. MEA Market Size and Forecast

5.1 By Solution

5.2 By Enterprise Size

5.3 By Deployment Type

5.4 By Industry

5.5 By Country

Chapter 6. Turkey Market Size and Forecast

6.1 By Solution

6.2 By Enterprise Size

6.3 By Deployment Type

6.4 By Industry

Chapter 7. Saudi Arabia Market Size and Forecast

7.1 By Solution

7.2 By Enterprise Size

7.3 By Deployment Type

7.4 By Industry

Chapter 8. U.A.E. Market Size and Forecast

8.1 By Solution

8.2 By Enterprise Size

8.3 By Deployment Type

8.4 By Industry

Chapter 9. Nigeria Market Size and Forecast

9.1 By Solution

9.2 By Enterprise Size

9.3 By Deployment Type

9.4 By Industry

Chapter 10. South Africa Market Size and Forecast

10.1 By Solution

10.2 By Enterprise Size

10.3 By Deployment Type

10.4 By Industry

Chapter 11. Egypt Market Size and Forecast

11.1 By Solution

11.2 By Enterprise Size

11.3 By Deployment Type

11.4 By Industry

Chapter 12. Rest of MEA Market Size and Forecast

12.1 By Solution

12.2 By Enterprise Size

12.3 By Deployment Type

12.4 By Industry

Chapter 13. Competitive Landscape

13.1 Market Share Analysis of Key Players

13.2 List of Key Players

13.3 Competitive Benchmarking of Key Players

13.4 Recent Activities of Key Players

13.5 MEA Strategic Developments of Key Players

13.5.1 Mergers and Acquisitions

13.5.2 Partnerships

13.5.3 Product Launches

Chapter 14. Company Profiles

14.1 Oracle Corporation

14.1.1 Business Overview

14.1.2 Product and Service Offerings

14.1.3 Key Financial Summary

14.1.4 SWOT Analysis

14.2 International Business Machines (IBM) Corporation

14.2.1 Business Overview

14.2.2 Product and Service Offerings

14.2.3 Key Financial Summary

14.2.4 SWOT Analysis

14.3 Adobe Systems Incorporated

14.3.1 Business Overview

14.3.2 Product and Service Offerings

14.3.3 Key Financial Summary

14.3.4 SWOT Analysis

14.4 Salesforce.com, Inc

14.4.1 Business Overview

14.4.2 Product and Service Offerings

14.4.3 Key Financial Summary

14.4.4 SWOT Analysis

14.5 HubSpot, Inc

14.5.1 Business Overview

14.5.2 Product and Service Offerings

14.5.3 Key Financial Summary

14.6 Teradata Corporation

14.6.1 Business Overview

14.6.2 Product and Service Offerings

14.6.3 Key Financial Summary

14.6.4 SWOT Analysis

14.7 Act-On Software, Inc.

14.7.1 Business Overview

14.7.2 Product and Service Offerings

14.8 SAS Institute Inc.

14.8.1 Business Overview

14.8.2 Product and Service Offerings

14.8.3 Key Financial Summary

14.8.4 SWOT Analysis

14.9 Infusionsoft, Inc.

14.9.1 Business Overview

14.9.2 Product and Service Offerings

14.10 Cognizant Technology Solutions Corporation

14.10.1 Business Overview

14.10.2 Product and Service Offerings

14.10.3 Key Financial Summary

14.10.4 SWOT Analysis

14.11 SAP SE

14.11.1 Business Overview

14.11.2 Product and Service Offerings

14.11.3 Key Financial Summary

14.11.4 SWOT Analysis

14.12 Liana Technologies

14.12.1 Business Overview

14.12.2 Product and Service Offerings

Chapter 15. Appendix

15.1 Abbreviations

15.2 Sources and References

15.3 Related Reports

 

List of Tables

 

TABLE 1 ANALYSIS PERIOD OF THE STUDY

TABLE 2 DRIVERS FOR THE MARKET: IMPACT ANALYSIS

TABLE 3 RESTRAINTS FOR THE MARKET: IMPACT ANALYSIS

TABLE 4 MEA MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2014 – 2018)

TABLE 5 MEA MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2019 – 2024)

TABLE 6 MEA MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2014 – 2018)

TABLE 7 MEA MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2019 – 2024)

TABLE 8 MEA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2014 – 2018)

TABLE 9 MEA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2019 – 2024)

TABLE 10 MEA MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2014 – 2018)

TABLE 11 MEA MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2019 – 2024)

TABLE 12 MEA MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, $M (2014 – 2018)

TABLE 13 MEA MARKETING AUTOMATION SOFTWARE MARKET BY COUNTRY, $M (2019 – 2024)

TABLE 14 TURKEY MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2014 – 2018)

TABLE 15 TURKEY MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2019 – 2024)

TABLE 16 TURKEY MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2014 – 2018)

TABLE 17 TURKEY MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2019 – 2024)

TABLE 18 TURKEY MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2014 – 2018)

TABLE 19 TURKEY MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2019 – 2024)

TABLE 20 TURKEY MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2014 – 2018)

TABLE 21 TURKEY MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2019 – 2024)

TABLE 22 SAUDI ARABIA MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2014 – 2018)

TABLE 23 SAUDI ARABIA MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2019 – 2024)

TABLE 24 SAUDI ARABIA MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2014 – 2018)

TABLE 25 SAUDI ARABIA MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2019 – 2024)

TABLE 26 SAUDI ARABIA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2014 – 2018)

TABLE 27 SAUDI ARABIA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2019 – 2024)

TABLE 28 SAUDI ARABIA MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2014 – 2018)

TABLE 29 SAUDI ARABIA MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2019 – 2024)

TABLE 30 U.A.E. MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2014 – 2018)

TABLE 31 U.A.E. MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2019 – 2024)

TABLE 32 U.A.E. MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2014 – 2018)

TABLE 33 U.A.E. MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2019 – 2024)

TABLE 34 U.A.E. MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2014 – 2018)

TABLE 35 U.A.E. MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2019 – 2024)

TABLE 36 U.A.E. MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2014 – 2018)

TABLE 37 U.A.E. MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2019 – 2024)

TABLE 38 NIGERIA MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2014 – 2018)

TABLE 39 NIGERIA MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2019 – 2024)

TABLE 40 NIGERIA MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2014 – 2018)

TABLE 41 NIGERIA MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2019 – 2024)

TABLE 42 NIGERIA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2014 – 2018)

TABLE 43 NIGERIA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2019 – 2024)

TABLE 44 NIGERIA MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2014 – 2018)

TABLE 45 NIGERIA MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2019 – 2024)

TABLE 46 SOUTH AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2014 – 2018)

TABLE 47 SOUTH AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2019 – 2024)

TABLE 48 SOUTH AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2014 – 2018)

TABLE 49 SOUTH AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2019 – 2024)

TABLE 50 SOUTH AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2014 – 2018)

TABLE 51 SOUTH AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2019 – 2024)

TABLE 52 SOUTH AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2014 – 2018)

TABLE 53 SOUTH AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2019 – 2024)

TABLE 54 EGYPT MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2014 – 2018)

TABLE 55 EGYPT MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2019 – 2024)

TABLE 56 EGYPT MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2014 – 2018)

TABLE 57 EGYPT MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2019 – 2024)

TABLE 58 EGYPT MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2014 – 2018)

TABLE 59 EGYPT MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2019 – 2024)

TABLE 60 EGYPT MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2014 – 2018)

TABLE 61 EGYPT MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2019 – 2024)

TABLE 62 REST OF MEA MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2014 – 2018)

TABLE 63 REST OF MEA MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2019 – 2024)

TABLE 64 REST OF MEA MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2014 – 2018)

TABLE 65 REST OF MEA MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2019 – 2024)

TABLE 66 REST OF MEA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2014 – 2018)

TABLE 67 REST OF MEA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2019 – 2024)

TABLE 68 REST OF MEA MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2014 – 2018)

TABLE 69 REST OF MEA MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2019 – 2024)

TABLE 70 LIST OF KEY PLAYERS

TABLE 71 ORACLE CORPORATION – AT A GLANCE

TABLE 72 ORACLE CORPORATION – KEY FINANCIAL SUMMARY

TABLE 73 IBM CORPORATION – AT A GLANCE

TABLE 74 IBM CORPORATION – KEY FINANCIAL SUMMARY

TABLE 75 ADOBE SYSTEMS INCORPORATED – AT A GLANCE

TABLE 76 ADOBE SYSTEMS INCORPORATED – KEY FINANCIAL SUMMARY

TABLE 77 SALESFORCE.COM, INC – AT A GLANCE

TABLE 78 SALESFORCE.COM, INC – KEY FINANCIAL SUMMARY

TABLE 79 HUBSPOT, INC – AT A GLANCE

TABLE 80 HUBSPOT, INC – KEY FINANCIAL SUMMARY

TABLE 81 TERADATA CORPORATION – AT A GLANCE

TABLE 82 TERADATA CORPORATION – KEY FINANCIAL SUMMARY

TABLE 83 ACT-ON SOFTWARE, INC. – AT A GLANCE

TABLE 84 SAS INSTITUTE INC. – AT A GLANCE

TABLE 85 SAS INSTITUTE INC. – KEY FINANCIAL SUMMARY

TABLE 86 INFUSIONSOFT, INC. – AT A GLANCE

TABLE 87 COGNIZANT TECHNOLOGY SOLUTIONS CORPORATION – AT A GLANCE

TABLE 88 COGNIZANT TECHNOLOGY SOLUTIONS CORPORATION – KEY FINANCIAL SUMMARY

TABLE 89 SAP SE – AT A GLANCE

TABLE 90 SAP SE – KEY FINANCIAL SUMMARY

TABLE 91 LIANA TECHNOLOGIES – AT A GLANCE

 

List of Figures

 

FIG 1 RESEARCH SCOPE

FIG 2 RESEARCH METHODOLOGY

FIG 3 COUNTRY-WISE SPLIT OF PRIMARY AND SECONDARY RESEARCH

FIG 4 BREAKDOWN OF PRIMARY RESEARCH BY COUNTRY

FIG 5 BREAKDOWN OF PRIMARY RESEARCH BY INDUSTRY PARTICIPANT

FIG 6 BREAKDOWN OF PRIMARY RESEARCH BY COMPANY TYPE

FIG 7 DATA TRIANGULATION APPROACH

FIG 8 MEA MARKETING AUTOMATION SOFTWARE MARKET SUMMARY

FIG 9 VALUE CHAIN ANALYSIS

FIG 10 BARGAINING POWER OF BUYERS

FIG 11 BARGAINING POWER OF SUPPLIERS

FIG 12 INTENSITY OF RIVALRY

FIG 13 THREATS OF NEW ENTRANTS

FIG 14 THREAT OF SUBSTITUTES

FIG 15 MEA MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2014 – 2024)

FIG 16 MEA MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2014 – 2024)

FIG 17 MEA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2014 – 2024)

FIG 18 MEA MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2014 – 2024)

FIG 19 MEA MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, $M (2014 – 2024)

FIG 20 TURKEY MARKETING AUTOMATION SOFTWARE MARKET SNAPSHOT

FIG 21 TURKEY MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2014 – 2024)

FIG 22 TURKEY MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2014 – 2024)

FIG 23 TURKEY MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2014 – 2024)

FIG 24 TURKEY MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2014 – 2024)

FIG 25 SAUDI ARABIA MARKETING AUTOMATION SOFTWARE MARKET SNAPSHOT

FIG 26 SAUDI ARABIA MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2014 – 2024)

FIG 27 SAUDI ARABIA MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2014 – 2024)

FIG 28 SAUDI ARABIA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2014 – 2024)

FIG 29 SAUDI ARABIA MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2014 – 2024)

FIG 30 U.A.E. MARKETING AUTOMATION SOFTWARE MARKET SNAPSHOT

FIG 31 U.A.E. MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2014 – 2024)

FIG 32 U.A.E. MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2014 – 2024)

FIG 33 U.A.E. MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2014 – 2024)

FIG 34 U.A.E. MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2014 – 2024)

FIG 35 NIGERIA MARKETING AUTOMATION SOFTWARE MARKET SNAPSHOT

FIG 36 NIGERIA MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2014 – 2024)

FIG 37 NIGERIA MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2014 – 2024)

FIG 38 NIGERIA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2014 – 2024)

FIG 39 NIGERIA MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2014 – 2024)

FIG 40 SOUTH AFRICA MARKETING AUTOMATION SOFTWARE MARKET SNAPSHOT

FIG 41 SOUTH AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2014 – 2024)

FIG 42 SOUTH AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2014 – 2024)

FIG 43 SOUTH AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2014 – 2024)

FIG 44 SOUTH AFRICA MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2014 – 2024)

FIG 45 EGYPT MARKETING AUTOMATION SOFTWARE MARKET SNAPSHOT

FIG 46 EGYPT MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2014 – 2024)

FIG 47 EGYPT MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2014 – 2024)

FIG 48 EGYPT MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2014 – 2024)

FIG 49 EGYPT MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2014 – 2024)

FIG 50 REST OF MEA MARKETING AUTOMATION SOFTWARE MARKET SNAPSHOT

FIG 51 REST OF MEA MARKETING AUTOMATION SOFTWARE MARKET, BY SOLUTION, $M (2014 – 2024)

FIG 52 REST OF MEA MARKETING AUTOMATION SOFTWARE MARKET, BY ENTERPRISE SIZE, $M (2014 – 2024)

FIG 53 REST OF MEA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT TYPE, $M (2014 – 2024)

FIG 54 REST OF MEA MARKETING AUTOMATION SOFTWARE MARKET, BY INDUSTRY, $M (2014 – 2024)

FIG 55 MEA MARKETING AUTOMATION SOFTWARE MARKET SHARE OF KEY PLAYERS

FIG 56 RECENT ACTIVITIES OF KEY PLAYERS

FIG 57 ORACLE CORPORATION – REVENUE SPLIT BY SEGMENT AND GEOGRAPHY (2023)

FIG 58 SWOT ANALYSIS OF ORACLE CORPORATION

FIG 59 IBM CORPORATION – REVENUE SPLIT BY SEGMENT AND GEOGRAPHY (2023)

FIG 60 SWOT ANALYSIS OF IBM CORPORATION

FIG 61 ADOBE SYSTEMS INCORPORATED – REVENUE SPLIT BY SEGMENT AND GEOGRAPHY (2023)

FIG 62 SWOT ANALYSIS OF ADOBE SYSTEMS INCORPORATED

FIG 63 SALESFORCE.COM, INC – REVENUE SPLIT BY SEGMENT AND GEOGRAPHY (2023)

FIG 64 SWOT ANALYSIS OF SALESFORCE.COM, INC

FIG 65 HUBSPOT, INC – REVENUE SPLIT BY SEGMENT AND GEOGRAPHY (2017

FIG 66 TERADATA CORPORATION – REVENUE SPLIT BY SEGMENT AND GEOGRAPHY (2017

FIG 67 SWOT ANALYSIS OF TERADATA CORPORATION

FIG 68 SWOT ANALYSIS OF SAS INSTITUTE INC.

FIG 69 COGNIZANT TECHNOLOGY SOLUTIONS CORPORATION– REVENUE SPLIT BY SEGMENT AND GEOGRAPHY (2023)

FIG 70 SWOT ANALYSIS OF COGNIZANT TECHNOLOGY SOLUTIONS CORPORATION

FIG 71 SAP SE – REVENUE SPLIT BY SEGMENT AND GEOGRAPHY (2023)

FIG 72 SWOT ANALYSIS OF SAP SE