| Study Period | 2019 - 2032 |
| 2024 Market Size | USD 16.8 Billion |
| 2025 Market Size | USD 17.7 Billion |
| 2032 Forecast | USD 26.9 Billion |
| Growth Rate (CAGR) | 6.2% |
| Largest Region | North America |
| Fastest Growing Region | APAC |
| Nature of the Market | Fragmented |
| Largest Application Category | Pharmaceutical |
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The global mineral supplements market size stood at USD 16.8 billion in 2024, which is expected to reach USD 26.9 billion by 2032, advancing at a CAGR of 6.2% during 2025–2032. This will predominantly be due to the surging adoption of these products for decreasing the likelihood of various chronic diseases, including anemia, osteoporosis, and cancer. In addition, the growing implementation of preventive healthcare practices, coupled with the spurring incidence of lifestyle-associated disorders, is expected to propel the sector growth in the forecast period.
The growing network of sports complexes and gymnasiums, the strengthening of the focus on a balanced diet, and the rapid increase in obese population will also drive the domain growth. Additionally, the snowballing use of safe, organic, and clean-label ingredients in nutrition additives will boost the demand for these products. Since certain minerals are essential but cannot be synthesized in the human body, they are required to be obtained via diet.
The increasing consumer awareness of health and growing disposable income has driven consumers to increase the intake of nutritionally rich food and beverage products on a regular basis. Therefore, the mineral supplements market is likely to witness growth due to increased demand of processed food containing fortified minerals, and consumers’ attempt to deal with the health issues, because of nutrition deficiency.
The requirement for various minerals by a growing number of athletes across the globe is expected to pose an opportunity for the market outlook enhancement. Several research studies are being conducted regarding the benefits of functional foods comprising calcium, zinc, iron, and potassium. These nutrients are known for their ability to fight inflammation, thereby diminishing the joint pain and tenderness associated with arthritis.
Furthermore, the mounting awareness amongst people regarding the benefits associated with healthy lifestyles is leading to the elevating requirement for mineral boosters in both developed as well as developing countries. In recent times, prominent players have actively engaged themselves in the launch of innovative supplements possessing a high efficacy and long shelf life. For instance, Amway offers mineral supplements in the form of jelly strips and gummies, to improve bone health and the immune system.
The calcium category accounted for the largest revenue share, of 30%, in 2024. This is because of the rising incidence of osteoporosis worldwide, mainly in the geriatric population and women. In addition, the launch of innovative calcium-based tablets by pharmaceutical companies is leading to the augmenting demand for them all over the world.
Potassium is set to record the highest CAGR, in the forecast period, owing to the increasing awareness regarding the benefits of this nutrient, such as the creation of a balance of fluids in the body, smooth muscle contraction, and uninterrupted transmission of nerve impulses.
In addition, balanced potassium levels in the body help in the prevention of water retention and reduction of blood pressure, thus lowering the risk of CVDs (such as stroke). Furthermore, due to the ability of potassium to reduce the risk of osteoporosis and kidney stones, the requirement for it is projected to augment in the forthcoming period too.
These products have been analyzed:
In 2024, the tablets category accounted for the largest revenue share in the market. This is because tablets are an ideal dosage form, cost-effective, and easily available and have a longer shelf life.
Gummies are the fastest-growing category, with 6% CAGR. This is ascribed to the rising preference for more enjoyable, convenient, and delicious ways to consume these nutraceuticals. Additionally, children, who often have trouble swallowing pills, like gummies for their fun shapes and attractive colors.
The liquid category is expected to witness the significant growth during the forecast period, with 5% CAGR. This would be because of the cumulative demand for liquid supplements, which are easily absorbed in the body and have superior bioavailability.
Here are the formulations covered:
The pharmaceutical category accounted for the largest revenue share in 2024, of 55%. This due to the surging investments by the pharmaceutical industry to boost the introduction of highly efficient supplements. The pharmaceutical industry has witnessed a rapid increase in the sale of minerals in the past five years, with growing evidence supporting their role in preventing CVDs, rheumatoid arthritis, depression, and asthma and in slowing cognitive decline.
Food and beverage are expected to be the fastest-growing category during the forecast period. Such food products help consumers in receiving the required nutrition, thereby preventing mineral deficiency and associated diseases. Several government regulations and guidelines also promote the addition of mineral ingredients in food and beverage products. Minerals are used in bakery products, breakfast cereals, confectionery products, baby food, pasta, and dairy products. Additionally, beverages, such as fruit juices, water-based drinks, sports beverages, instant drinks, and energy drinks, have added minerals.
Here are the applications part of the scope:
Adult women held the largest mineral supplements market share in 2024, due to the strong requirement for nutrients such as zinc, potassium, and calcium amongst women during the prenatal and postnatal phases. In addition, to reduce the risk of any deformity in newborns, the intake of these products is necessary for expecting mothers.
Moreover, the hectic work schedules and changing lifestyles of working adult women are leading to an imbalance of nutrients, which is projected to surge the consumption of additional minerals by them. In addition, the expanding prevalence of obesity, diabetes, and CVDs among adult women around the globe is driving the category size.
Senior citizens are the fastest-growing category, with 6.5% CAGR. Due to a loss of appetite, they are unable to get sufficient nourishment from food, and this deficiency can be addressed with mineral supplements. The deficiency of minerals at older age increases the risk of diseases, disorders, and conditions, such as heart attacks, insomnia, fatigue, depression, diminishing eyesight, fragile bones, and mental disorders. In particular, the lack of potassium in senior citizens increases the chances of heart diseases.
These consumers have been analyzed:
Supermarkets & hypermarkets dominated the market in 2024, with 35% revenue. These are the traditional shopping points for the majority of the people for all kinds of stuff. These large retail stores offer a huge variety of mineral supplements from various companies, which people can see and compare before purchasing.
The online category is set to witness the highest CAGR during the forecast period. The preference for online shopping is rising around the world due to the numerous conveniences this channel offers. Products by numerous companies can be comprehensively compared via the details on the packaging as well as customer reviews. Online channels also allow people to pay electronically and avail home deliveries with a few clicks. E-commerce stores also run lots of promotional campaigns and offer significant discounts, further attracting the customer base.
These distribution channels have been analyzed:
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North America held the largest share in 2024, of 40% owing to the increasing healthcare expenditure, elevating intake of supplements, and the significant health awareness. Furthermore, in the region, the U.S. accounted for the larger share, in 2021, driven by the snowballing sales of dietary supplements in the country.
APAC will witness the highest CAGR, of 7%, primarily ascribed to the growing prevalence of chronic diseases and the existence of a number of prominent players in the region. Furthermore, the emergence of contract manufacturing firms in several countries, including India, the Philippines, and China, is expected to provide significant prospects for domain advancement.
Moreover, the swiftly rising disposable income and strengthening focus on a healthy lifestyle in the region are leading to an increase in the market size. Additionally, the growing number of health clubs, fitness centers, and gyms, along with the surging awareness about fitness among youngsters in the region, is set to drive the demand for these products.
India and Southeast Asian countries are attracting pharmaceutical companies for their business expansion, due to the high demand for Ayurvedic and herbal-extract-based products in these countries.
Europe has a significant share owing to the healthy living trend among European people. Amongst the regional countries, Germany holds the strongest position, due to the increase in the demand for minerals supported by the mounting popularity of veganism and vegetarianism among consumers. In addition, a greater consciousness of the prevention of gastrointestinal problems and obesity in the country is leading to the high demand for these products.
The MEA is also set to register a high CAGR in the forecast period, mainly due to the initiatives being taken by both governments as well as non-government organizations to spread awareness regarding the benefits associated with minerals. For instance, the Big O campaign, launched by iNova Pharmaceuticals in South Africa, has led to a surge in the awareness on osteoporosis and the importance of calcium for the improvement of bone health.
These regions and countries have been considered in the report:
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