| Study Period | 2019 - 2032 |
| 2024 Market Size | USD 91.5 Billion |
| 2025 Market Size | USD 96.4 Billion |
| 2032 Forecast | USD 146.6 Billion |
| Growth Rate (CAGR) | 6.2% |
| Largest Region | North America |
| Fastest Growing Region | APAC |
| Nature of the Market | Fragmented |
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The sleeping aids market size stood at USD 91.5 billion in 2024, and it is expected to observe a compound annual growth rate of 6.2% during 2025–2032, to reach USD 146.6 billion by 2032.
This can be attributed to the surging incidence of obstructive sleep apnea (OSA), unhealthy lifestyles of people, which is visible in the changes in sleep and diet and patterns; and immense work pressure. Additionally, the rise in the number of geriatric and obese people leads to an increase in the incidence of chronic sleeplessness. In addition, the rising count of depression, chronic illness, and anxiety patients is resulting in an increase in the number of patients with sleep disorders, which would help product demand boom. Moreover, the development of sleep apnea treatment devices, sleeping pills, and more-ergonomic mattresses and pillows would help in tapping the high insomnia burden areas in developing nations.
Mattresses and pillows held the largest share, of 45%, in 2024. A wide variety of mattresses and pillows developed by local as well as international manufacturers is available around the world. Moreover, these products are cost-effective, which leads to their wide adoption among the population.
With an increasing number of people suffering from sleep disorders in China, companies such as Xilinmen and Xiaomi are putting more efforts into scientific research and development to offer better products. Moreover, players are focusing on exploring the potential effects of advanced technology on sleep time. For instance, Pillow Cube has launched the Dream Machine, under its Pillow Cube brand. The product utilizes AI to adjust to sleep. It detects stimuli from outside the patient’s body and leverages machine learning to create an environment that can aid in optimal sleep, by playing sounds that people find soothing and detecting snoring.
The sleep apnea devices category will witness the fastest growth during the forecast period due to the rising prevalence of OSA. Additionally, the development of advanced devices for its management, especially CPAP devices, drive the market. They consist of a pump and a mask connected through a tube and are mostly used by sleep apnea patients to reduce severity of sleep disorders. They also provide relief from snoring and offer uninterrupted sleep. Moreover, full-face masks, use of soft material, and masks that cover only the nose reduce snoring, thus fueling the demand for advanced CPAP devices. Several market players offer different types of CPAP devices, such as in-CPAP humidifiers, which keep the air inside the device moist. Moreover, the CMS covers a three-month trial procedural cost of CPAP therapy devices if a person has been diagnosed with OSA.
These offerings have been analyzed:
Insomnia is the largest category, on account of the rising incidence of sleeplessness. Additionally, several remedies are suggested for this condition, including those people can easily do at home and those offered as a service. The latter include exercise and customized nutrition plans, which a large number of people choose. Additionally, OTC sleeping pills are easily available at pharmacies and online and, thus widely consumed. Further, as per studies, a large number of people, including addicts, self-prescribe sleeping pills, which also leads to the dominance of this category.
The sleep apnea category is projected to witness the fastest growth during the forecast period. This will mainly be on account of the widespread burden of OSA, rising geriatric population, and development of technologically advanced portable sleep apnea devices. As per an article published in the News Medical Lifesciences portal in July 2020, the majority of the OSA cases remain undiagnosed, because symptoms are sometimes mild and there is a lack of resources in diagnostics. Therefore, to resolve the issue, Finnish computer science students designed an Android application, ApneaTracker, which monitors the user's snoring through a microphone, using the sensors of a smartphone or smartwatch.
These sleep disorders have been analyzed:
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Globally, the North American market held the largest share, of 40%, in 2024. The dominance of the region can be primarily ascribed to the growing incidence of sleep disorders and the initiatives and other forms of support of government and non-government organizations for increasing the awareness about the associated disorders and sleep hygiene.
As per the Sleep Foundation, in Camden, New Jersey; and Detroit, Michigan; around 49% of the adults report having trouble sleeping. Additionally, the approval of effective drugs is boosting the market's expansion. The FDA has approved fexinidazole as an oral treatment for both stages of the human African trypanosomiasis (sleeping sickness), caused by the Trypanosoma brucei gambiense strain of the parasite in patients aged 6 and older and weighing at least 20 kg, in 2021. Moreover, the major players in the regional market are investing huge capital to develop technologically advanced, effective, and easy-to-use sleep apnea devices.
It has been observed that changes in the lifestyle often lead to sleep disorders. In addition, the increasing consumption of tobacco, caffeine, and alcohol can affect the sleep cycle. Moreover, the high incidence of obesity, hypertension, cardiovascular diseases, and diabetes is fueling the growth of the market in the region. North America has several specialists and sleep centers, such as Carilion Clinic, Adam Moscovitch, Florida Lung, Asthma & Sleep Specialists, Oregon Sleep Associates, and Sound Sleep Health, which is a key reason the region has been lucrative for market players.
The market growth here is also attributed to the growing incidence of related disorders and increasing patient compliance for therapeutic drugs and devices. Additionally, the innovations in these products, along with the efforts to make citizens aware of apnea by different states, are boosting the growth of the U.S. market.
The Asia-Pacific market will witness the highest CAGR during the forecast period, of 7%. Various sleeping disorders, including insomnia, sleep apnea, restless leg syndrome, sleepwalking, and narcolepsy, require intervention, to prevent them from taking a serious form.
Moreover, products that help treat or manage sleep apnea remain in high demand, since a rising population in the region is experiencing obstructed breathing while sleeping.
Essentially, the industry revenue has been increasing in APAC due to the high consumption of sleeping pills as a result of the changing lifestyles, growing sleep disorder awareness, and long working hours. Further, due to the rise in the geriatric population, more people in the region are dealing with sleep-related problems than before, thus leading to an increase in the sale of sleeping aids.
Additionally, many organizations, such as the Indian Sleep Disorders Association (ISDA), Hong Kong Society of Sleep Medicine, and Asia-Pacific Pediatric Sleep Alliance, s have been creating awareness about sleep disorders. In particular, the ISDA conducts the Sleepcon conference to educate citizens on the newest concepts and trends in sleep disorder management every year.
The Chinese market for products that aid the sleep-deprived is growing at a high pace, especially with young people looking to increase the quantity and quality of their slumber. This propels the demand for smart mattresses, obstructive sleep apnea machines, and melatonin, a hormone that can induce sleep.
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