U.S. Endpoint Security Market Size & Share Analysis - Trends, Drivers, Competitive Landscape, and Forecasts (2025 - 2032)

U.S. Endpoint Security Market Emerging Trends

Adoption of AI and ML in Endpoint Security Solutions Is Key Trend

• AI and ML algorithms can analyze huge amounts of endpoint data to identify patterns and anomalies, to find unusual actions and cyberattacks.
• They can discover modern cyber threats even when standard detection tools cannot because of their changing design, code, structure, and appearance.
• Modern endpoint security software uses AI/ML to spot attacks before they happen, by analyzing historical data and attack patterns to predict the upcoming threats.
• AI-powered endpoint security solutions respond quickly and fix threats through automated defense mechanisms.
• The system automatically locks suspected files and ends running processes, while alerting security staff immediately.
• AI and ML learn to differentiate between legitimate and malicious activity, to tell apart real use and cyber threats and help staff handle actual issues faster.
• AI provides deep insights into endpoint data activity, which provides better security and investigation results.

Evolving Nature of Cyber Threats on Endpoints Drives Market

• Companies now demand superior endpoint protection because the frequency of advanced security attacks is rising daily.
• As per industry experts, almost 70% of the organizations in the U.S. have witnessed a cyberattack on endpoints, and such data breaches cost victims over USD 4.5 million on average.
• Organizations now understand basic security standards cannot shield them from modern cyber dangers.
• The increase in remote work activities create fresh opportunities for attackers across all network entry points and linked devices since employees work outside firm buildings and their security networks.
• The use of mobile devices in workplaces introduces new security dangers to organizations as they can disappear easily and hold important corporate information.
• The fast growth in the usage of IoT devices brings hundreds of new unprotected endpoints to a firm’s network.
• This propels the need for numerous kinds of endpoint security solutions to control and defend them.
• Businesses now focus on preventive surveillance to replace their traditional safety reactions and on endpoint security solutions that can detect and stop threats in their initial stages.

U.S. Endpoint Security Market Segmentation and Category Analysis

Component Insights

The solution category dominates the market with a revenue share of 60% in 2024 because software is the primary and costlier component of an endpoint security system. Various kinds of endpoint security software are available, including antivirus, endpoint detection and response (EDR), application controller, endpoint crypto-tech, network shields, and mobile security applications. These programs defend personal computers and mobile devices, which attackers use to enter networks and then, companies’ databases.

Advanced threats pose bigger risks to businesses and drive them to implement endpoint security solutions. The strict security requirements of the government call for the usage of EDR and antivirus to monitor system activity in real-time and enable urgent responses.

The report examines the following components:

• Solution (Largest Category)
  • Antivirus
  • Application control
  • Endpoint encryption
  • Endpoint detection and response
  • Firewall
  • Mobile security tools
  • Others
• Services
  • Consulting
  • Managed Services
  • Training & Support

Endpoint Insights

The workstation category had the largest revenue share, of around 40%, in 2024, and this category is further expected to maintain its position during the forecast period. This is because all companies and people rely on desktops and laptops for various work and high-performance tasks. This makes them the first choices for online attackers to get into the system, who select ransomware and other malicious software to breach security. Workstations receive the highest priority for security because they handle the most data across all business operations.

Here are the endpoints studied in the report:

• Workstations (Largest Category)
• Mobile Devices (Fastest-Growing Category)
• Servers
• POS Terminals
• Others

Deployment Insights

The on-premises category is dominant with a revenue share of around 55% because it allows companies to retain complete control over their security protocols and IT infrastructure. The government, medical, financial, and defense sectors select this model because it provides local security controls for handling sensitive and regulated data. Businesses are able to better secure their data and meet privacy laws when they keep their endpoint protection solutions within their IT environment.

The cloud category has the highest CAGR, of 13%, because they provide scalable execution and simple deployment. This is ideal for small and medium-sized enterprises and those that do not operate in critical industries; hence, not subject to as strong data protection laws as others. Cloud deployment is also cheap because it significantly reduces onsite hardware expenses and often offers pay-per-use pricing.

These are the deployments analyzed in the report:

• On-Premise (Largest Category)
• Cloud (Fastest-Growing Category)
• Hybrid

User Type Insights

The commercial category holds the larger revenue share, of around 65%, and it is further expected to maintain its position during the forecast period. This is because the business sector requires strong protection for its digital systems against cyberattacks. Businesses in different fields, such as banking, healthcare, retail, public services, and manufacturing, use endpoint security products to shield their data, maintain operational stability, and abide by cybersecurity laws.

The user types covered in the report are:

• Commercial (Larger Category)
• Consumer (Faster-Growing Category)

Organization Size Insights

The large enterprises category is the larger, with a revenue share of around 70% in 2024, because they must protect their extensive IT networks with multiple devices against cyber threats. These organizations distribute their IT networks across many locations and employ thousands of employees, who need security protections for their different device types.

The report examines the following organization sizes:

• SMEs (Faster-Growing Category)
• Large Enterprises (Larger Category)

Threat Type Insights

The malware & ransomware category dominates the market. This is because U.S.-based organizations face the biggest cybersecurity danger from malware and ransomware. As per data, 24% of all the data breaches recorded in the U.S. in 2023 were due to ransomware and malware, which also affected over 65% of the companies. Cybercriminals keep creating complex malware and ransomware, which make companies lose money and encounter operational problems. Hence, businesses across industries now need better endpoint security tools to protect themselves from malware and ransomware, which continues to boost the market revenue in this category.

The threat types covered in the report are:

• Fileless Attacks
• Malware & Ransomware (Largest Category)
• Phishing
• Zero-Day Exploits (Fastest-Growing Category)
• Insider Threats
• DoS & DDoS

Application Insights

The IT & telecom category is the largest with revenue of 45% in 2024, and this category is expected to grow further to maintain its position during the forecast period. This is because it manages extensive digital platforms, cloud systems, and connected networks. These companies need strong endpoint protection because they handle and enable many essential operations through their networks and they face multiple kinds of attacks.

The report examines the following applications:

• IT & telecom (Largest Category)
• BFSI
• Industrial
• Education
• Retail
• Healthcare (Fastest-Growing Category)
• Government & Defense
• Others

U.S. Endpoint Security Market Regional Growth Dynamics

The Northeast region is the largest with 45% revenue share in 2024 because the states of New York, New Jersey, and Pennsylvania host numerous BFSI, IT & telecom, healthcare, and consumer goods firms. This propels the need for high-quality endpoint protection to safeguard important data and follow powerful privacy laws. The region is also home to Washington, D.C., perhaps the jurisdictions with the most-comprehensive cybersecurity in the entire country. Because it is the seat of the government, on-premises security solutions are prevalent here.

The geographical breakdown of the market is as follows:

• Northeast (Largest Category)
• West (Fastest-Growing Category)
• Midwest
• South

U.S. Endpoint Security Market Share

• The market is moderately consolidated with a few large companies and lots of smaller ones serving niche sectors and use cases.
• Small cybersecurity companies entering the industry now challenge market leaders with their innovative endpoint protection systems.
• Many of them use the cloud to find XDR threats and track behavior.
• Companies continue to build alliances, acquire businesses, and develop better security products, which makes the market more competitive.